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A Guide on Successful Product Creation and Internet Marketing

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.

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Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

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The 10 Best Home Based Business Ideas – Online Businesses Are Here to Stay

You may have noticed that Sacramento’s economic condition has not exactly been strong, of late. In fact, while conditions across the country are trying, to say the least, Sacramento, and California as a whole, seems to be leading the pack in economic devastation. With a State budget on the verge of collapse, years of arguing and posturing over the use of public funds, and what appears to be the breakdown of our State’s entire public service sector, local entrepreneurs are turning to online businesses to supplement, and in some cases actually replace their income streams.Over the last several years, but specifically in the last six to nine months, direct sales companies have seen a surge in their membership numbers. Those companies experiencing the highest growth are companies utilizing the internet as a primary means of member recruiting as well as well-developed web purchasing interfaces.We know this economy has been hard on everyone, and we felt that this list would be timely and helpful to our readers. What follows is a list of the 10 best home based business ideas.Leading the pack of home-based direct sales companies are those that offer access to goods and services used by people on a regular basis, and especially those that offer discounts and/or rebates on these every day purchases. People are not interested in buying things they don’t view as necessary any more. Today what they are looking for is access to those items they have to have, and they are looking for ways to buy them cheaper and more efficiently.And clearly in this list, the online options dominate. Fully six of the top 10 best home based business ideas we researched were online opportunities. There is no doubt that online commerce is just in its infancy. According to one report this $305 Billion industry is likely to triple in the next 5 years, and that is allegedly a conservative estimate. More and more businesses are finding online sales to be lucrative, as well as more efficient and cost effective. There are less employees required and businesses can sell to a broader range of clients spread out over a greater geographical territory. The potential is limitless.So, without further ado, our list of the 10 best home based business ideas (in reverse order).10. Home Day Care Center Believe it or not, the home daycare center still ranks in the top ten for home-based businesses. The reason is that in these economic times it is becoming more and more difficult for families to stay afloat on just one income. Everyone is looking to supplement their incomes, and those with two spouses working, and kids at home, must have an alternative to the daily care of their children. Parents of young children looking to supplement income from home may find day care an excellent way to bring in income as well as spend time with their own children. There are some other benefits to this profession as well, such as the opportunity to socialize your own children at a young age. But, beware of the potential pitfalls of this industry: many children find it hard to share their personal space in their own home for lengthy periods of time, this may result in frustration for the care-giver’s own children. Also, licensing is required in most jurisdictions, so be sure to check with your local authorities before you launch a home day care.9. Medical Transcription This is an excellent choice of careers for people with excellent English language skills and typing ability. Many doctors outsource their transcription functions rather than pay employees to handle them. It is more cost effective for the doctors since they do not have to pay Medicare, SDI and other taxes that accompany hiring employees. This business is excellent for start-ups since it requires very low overhead and equipment purchases, and can be done in a minimal amount of space. In fact, most people already have the necessary equipment such as a desk, computer, and tape recorder. Incomes can range from $25,000 per year for part-time work to more than $90,000 per year for full-time efforts.8. Accounting For those would-be stay-at-home working parents, especially those with a strong background in accounting and/or financial skills, an accounting or bookkeeping career may be just the right choice. This career option offers a tremendous amount of flexibility to the working parent, and an excellent income opportunity. You can start the business right from your own home, building on referrals and low cost advertising, but it has the potential to grow with you as your children age and become less dependent, entering school, and freeing up more of your own time. Look heavily to building relationships with other professions, such as attorneys, insurance professionals and real estate agents as they will often refer clients to you. You can begin this business from scratch, or you can buy a tax and accounting franchise (a slightly more expensive option, but perhaps a shorter start-up period). Again, check with local authorities for licensing requirements in your area. Regulations can change from state to state, and there is also a wealth of information available at the American Institute of Certified Public Accountants.7. Catering Many parents love to cook and entertain, and catering can provide Moms (or Dads) an opportunity to work from home, but still get out and socialize and do what you enjoy. Most of the upfront preparation work can be done from your own home while looking after children, and then meals can be delivered, or in some cases even picked up, for delivery to the event. Parents with a modest approach can make an excellent income by simply providing the meals, those looking to satisfy a larger dream can also provide staff for set up, waiting, and tear down, or even do it themselves. Income potentials can be very good with catering services, and the most successful home-based caterers might make close to six figures.6. Online Affiliate ProgramsOne of the internet’s greatest introductions to home based business owners over the last decade has been that of the affiliate marketer. This is the first of our online business opportunities, and is a position that does not require you to work for a company, purchase products, carry inventory, or even to interact with customers. You can easily start a successful and lucrative affiliate marketing business by simply finding products on the internet that you are interested in, joining the company’s affiliate program, and then marketing those products online. Most affiliate programs pay directly to a Pay Pal (or other payment processing service) account on a monthly basis. Of course, this business may require some start up capital if you choose to market through pay for service venues, such as pay per click. There are plenty of free marketing sources online as well, but they may require more effort. Still, this can be an excellent way for work-from-home parents to supplement a one-income family. You can find out all about it by Googling “Affiliate Programs” or on resource sites such as Affiliate Programs and Affiliate Scout. While this is a viable internet opportunity, it does require you to seek out and market individual companies and their products. In my opinion, a far better opportunity to consolidate this effort into a more lucrative, efficient and profitable business exists in item number one below.5. Freelance Writing Everyone has considered writing a book at some point in their lives, or at least liked the sound of that idea. Today’s market for writers is wide open, everything from relevant articles on travel, the arts, local scenes and business to fully fledged e-books on both technical as well as tactical topics. Especially if you are already familiar with a specific subject, this is a great way for you to share that expertise with a very broad market. There are literally millions of people searching the internet every day for information on specific subjects, and they are willing to pay for that information. Try your hand at writing first with shorter venues, and as your skill and experience grow, branch out into more aggressive projects. An excellent resource for freelance writing on the internet can be found at the Freelance Writing Jobs Network or, become an Examiner in your area.4. Business Coach While this opportunity is not necessarily an “online” opportunity, it is a bit of a hybrid, and it really plays to those individuals at the top of their game. This opportunity requires someone with a very strong business background, or at least some formidable business training. In today’s climate with so many people becoming displaced or seeking opportunity outside of the traditional corporate walls, there is a tremendous need for someone off which to bounce ideas, to assist in the business planning activities and to keep over-energetic CEO’s feet on the ground. If you have experience in corporate management, business acumen or other specialized skills then you can share them with those who have ideas but less experience. There is even a coaching certification program and referral service provided to the members of the International Coach Federation.3. Web DesignWeb sites are a must in today’s business climate, even for traditional brick-and-mortar type businesses. With online shopping and information dissemination becoming more and more a requirement companies are jumping onto the web in droves, and they need excellent web site designers to guide them through the process. This is truly a case where it is difficult to see the forest for the trees. There are so many facets to web design and a web presence that it is almost impossible to get started without some heavy duty assistance. For anyone familiar with html programming, CSS, SEO, or even WYSIWYG editors, this opportunity can be a gold mine. Much of your work can be done after hours when the kids are in bed, and this is one thing that makes this opportunity perfect for moonlighters and all-day parents.2. Online Shopping PortalOnline shopping is already a $305 billion industry, and according to most reports, we have barely scratched the surface. There are several companies on the internet now that allow entrepreneurs and home-based business owners to purchase a web portal and profit from sales that occur through that web portal. Several of these companies will not only pay owners for purchases they have made through their websites, but also for the purchases made through the web sites of people they have personally referred. This is the affiliate program on steroids. This business is poised for tremendous growth, and companies also capitalizing on the “green” movement will benefit even more. Recent earth day articles and studies pointed out that online shopping is far more efficient and less harmful to the environment than traditional shopping. Watch this market explode in the next 5 years.1. Online Marketing Education and Financial TrainingOur number one pick of the 10 best home based business ideas – drum roll please – CarbonCopyPro. Whatever business you are in, and whether it is online or brick-and-mortar, these days you have to be able to market yourself online. It is essential in today’s marketplace, and will be indispensable in the future. The best money you can spend is to invest a little in your own training before you begin your online marketing campaign. And if you are going to spend a little on yourself, why not do it in a place where you can also earn while you learn? By far, the best training (and income opportunity) we have found for internet marketing, both free and paid, is through CarbonCopyPRO. At CarbonCopyPRO you will learn from the best of the best, internet marketers earning tens of thousands of dollars online every month, and they have a rather auspicious goal of creating 100 millionaires by 2012 – will you be one of them?So, now you have the 10 best home based business ideas. Of course, there are a number of other considerations you must keep in mind, such as which opportunity best fits your lifestyle, avoiding scams, etc.; and we will delve into some of these issues in future articles. All that is left now is for you to do your own homework and decide which opportunity is best suited to your tastes. Happy hunting.

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